At this moment one of the most popular radio stations among the young, TDI Radio and Iksel Marketing Team, together thought of and put up this extraordinary campaign to launch the new collection. To qualify as participant the listeners only had to send one sms with required information. Starting with March 10th, every day at 10:30, Springfield Cash Call Show awarded one customer with the gift of the same value the customer had spent in Iksel stores. This campaign was intensified with frequent radio jingles and commercials on TDI, Star FM and Radio Seven as well as the POS material in all Sprinfield retail shops.
The listeners responded marvelously! Kraljevo people were most agile. Majority of sms came from them. Therefore most of those who were awarded were from Kraljevo!