On Monday evening, June 23rd, Mango, Springfield and Cortefiel organized a HAPPY NIGHT in front of stores in Knez Mihailova Street. At the night of the event the prices were reduced up to 50%, the first 50 shoppers in Springfield stored received a Springfield T-shirt as a gift, and every 30. shopper got an extra discount. This actually was a general rehearsal of the summer sale which started with the following day (June 24th). The idea was to start a big summer sale in an original way, as in large world capitals, and to offer additional benefits to the shopper at the moment of buying. In front of the store, there was a DJ entertaining the guests, TV celebrities Voja Nedeljkovic and Dejan Pantelic were animating shoppers... in the moment of sale start, a bunch of baloons was released into the sky.
This big party lasted until midnight.